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Simon Fuller and the girls united forces and got a release deal with Windswept Pacific. Soon they finally singed a deal with Virgin Records. At that time Virgin was considered a refuge to unconventional artists and when the Spice Girls signed with them the company was just looking for new formulas. The Spice Girls were at the right place at the right time.
Even before their first single was released Vincent Monsey from the TV channel The Box – competing with MTV in England – found the girls and decided to make their first video into breaking news. Monsey showed the video in his network causing a hysterical reaction from the soon to be fans of the group. The event got completely out of proportion because the viewers didn’t know the Spice Girls. In no time the phones from The Box got congested. The audience wanted to know who those five girls were and begged for a rerun of the video that got to be shown 70 times a week. The event was interpreted as a phenomenon by the media and the public.
On July 8th 1996 Wannabe was finally released in the United Kingdom getting quickly to the first place.
Girl Power – the group slogan bringing a feminist proposal – started to spread worldwide.
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The album Spice was released in the UK on November 4th end ended up selling 23 million copies worldwide.
2 Become 1 was their third single and even though it was released 2 weeks before the end of 1996 (December 16th) it was the 10th best seller in the UK that year once it sold 730,000 copies in only 2 weeks!
On November 7th the Spice Girls turned on the Christmas lights at Oxford Street, a huge event.
They won awards at Smash Hits and The Sun Readers Poll.
The girls even gave an interview talking about the British parliament. When that interview was published the press cut all bits where Melanie C had spoken because she is Labor and the main goal of the interview was to show that the Spice Girls were Conservatives. The politic view that prevailed was Geri’s who called Margaret Thatcher “the first Spice Girl”. After that Melanie C used her interview for The Face magazine to clear her Labor opinions up.
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The girls start to put their brand on several products. Dolls, stationary and party goodies with the name Spice on them were launched. After establishing themselves as highly profitable image in the US as well, the brand reached its most expressive sales. Other articles for consumption inspired by the girls hit the stores: chewing gum,
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chocolates, cameras, deodorants, lollypops and even chips. There were more than 400 products carrying the name Spice. They also made a deal with Pepsi to make an ad using the song Move Over and release a promotional single with the yet unheard Step To Me, on July 28th.
The papers found out that Melanie C had a 15-year-old half-sister called Emma. She was her father’s Alan daughter who never told her. In 1997 Alan was married to Carol with whom he had two sons: Declan and Liam.
The Spice Girls began to record a movie and their second album.
The band won awards at Brit Awards, Capital FM Awards, World Music Awards, MTV Europe Music Awards, Ivor Novello Awards, MTV Video Music Awards, Smash Hits Awards and Billboard Music Awards.
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